One of Steve Jobs’s most memorable comments may be the way he referred to Blu-ray as “” back in 2008 during a Q&A with members of the press: “I don’t mean from a consumer point of view—it’s great to watch movies—but the licensing is so complex. We’re waiting until things settle down and Blu-ray takes off in the marketplace before we burden our customers with the cost of the licensing and the cost of the drives.” As Macs users well know, things haven’t settled down (at least not from Apple’s perspective). Four and a half years after that comment, OS X still doesn’t support Blu-ray playback, nor has any Mac shipped with a drive capable of even reading or burning data on a Blu-ray disc. And given that few Macs even include optical drives these days, Apple’s never going to bring Blu-ray to the Mac. (The company can already sell you HD movies and TV shows directly from the iTunes Store, so why would Apple want to embrace Blu-ray?) While Blu-ray was in its early days when Jobs made his “bag of hurt” comment, the format has come a long way, and the Blu-ray disc is holding its own in the marketplace. True, people still buy more DVDs than Blu-ray discs, but. And even though downloading HD movies is easy, there are several reasons to buy Blu-ray discs.

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